Regular customers of some Food Lion stores will see a big difference in them this Saturday.
The company’s newest brand, Bottom Dollar Food, changes two more stores this weekend — in Manassas and Chantilly.
The stores mark the completion of the firm’s plans to transform 14 Food Lion stores in the Washington Metropolitan Region into Bottom Dollar Food, full-stop discount grocery stores.
Locations for the new stores are 8313 Sudley Road, Manassas, and 13621 Lee Jackson Memorial Highway, Chantilly.
Bottom Dollar’s other D.C. area locations are in Woodbridge, Laurel, Gaithersburg and Frederick, Md., and Fredericksburg, Alexandria and Sterling.
In a strategy that redefines discount shopping, Bottom Dollar offers shoppers both national brands and private-label products, in addition to fresh produce and quality meats at discount prices, all in a lighthearted shopping atmosphere.
The stores are decorated using bright orange and green, and store employees wear uniforms in the same colors. The bright, cheerful stores also have humorous signs posted that read, “Food prices that kick bottom,” and “Watch your step … you might trip on the low prices.”
Recognizing that shoppers are interested in getting the most for their grocery dollars through a price, quality and selection equation, the stores hit all of these marks.
“We have been able to streamline how we manage, order, stock and display our inventory because we have focused our selection of fresh food and groceries on the items customers most often choose,” said Director of Operations Tom Anderson. “Changes such as no-frills fixtures, alternative display and stocking techniques, as well as having customers bag their own groceries, let us leverage these changes and pass saving on to customers.”
He added: “Consumer response to the other stores has been very good,” said Anderson. “Customers love the concept, and they are pleased that our shelves have six times more products than your typical discount grocers.”
Another way the stores differ from other discounters is that stores have butchers on site to assist customers with custom cuts. In addition, they also offer a localized assortment to make sure customers’ needs for Hispanic, Asian or other regional items are addressed.
Best prices are guaranteed to members through a free membership card program.
“We have the chance to reach out to the price-conscious consumer looking for a pleasing, convenient shopping experience for everyday grocery needs,” said Anderson.
Food Lion operates more than 1,200 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar Food, Harvey’s and Reid’s. The company employs about 73,000 associates in 11 southeast and Mid-Atlantic states.